Thing is, if you don’t get this right, your online business will not only suffer, it may even capsize.
That’s not hyperbole, unfortunately. I’ve seen it happen plenty.
I really want to help you skip over the painful learning process I’ve seen some of my friends and colleagues endure. Thing is:
You don’t get tons of chances to get it right with your audience.
If you get the copywriting wrong, they have a magic button to get rid of you called: UNSUBSCRIBE.
How scary is that button to your business?
Yeah, exactly. I know. It’s freaking TERRIFYING. It means you’ll never get to help that person ever again.
Plus every unsubscribe is a potential loss of thousands of dollars in lifetime customer value. Not your ideal scenario.
Can you prevent that?
Yes. How? By finessing your language so you attract your ideal customers, serve them well, and they will buy from you again and again.
If someone isn’t your ideal customer, no worries! You don’t want them anyway. Throw them back in the pond.
That said, let me mention one more thing here: